TREKK Blog: Smart Ideas for a Smart World


The Need for Speed: Why Website Loading Time Matters (Infographic)

A number of companies each year come to TREKK looking for solutions to improve their website's SEO. Surprisingly enough, the first place we often start isn't looking at the company's search ranking results, but their website loading time. This usually comes as a surprise simply because ranking results are the first thing we typically think of when the term "SEO" is mentioned. In this guest blog post, Matt Banner, founder of On Blast Blog, demonstrates why website loading time has such a huge impact on a successful SEO and website marketing strategy while providing some helpful tips to improve your page speed today.

Technically speaking, people can handle loading times of up to ten seconds, but this isn’t the case for everyone, especially those on mobile. Here are some statistics you’ll want to consider when looking at your website’s loading time:

  • 47% of online users expect your website to load in less than two seconds!
  • 57% of users will leave your site completely if it takes more than three seconds to load.
  • During peak times, 75% of online users went to a competitor to avoid delays.
  • 8% of potential customers say slow loading websites cause them to abandon their purchase.

Every second counts, but tightening your website’s loading time isn’t as hard as you might think. Keep in mind that even the platform you choose matters. Check out the infographic below for a detailed look at how you can speed up your loading time and increase your conversions as a result!


Website loading time infographic


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